I used to be a massive fan of NYDJ jeans, and have purchased for over 15yrs. I used to have a friend buy them from Maceys in the US, and I was one of the first to purchase from John Lewis when they were the only stockists in the UK.
They used to offer two leg lengths 31in and 34in. But they've changed their Regular version to be 32in, and their Tall version to a 36in leg. I'm 5 foot 9, and the Tall version is ridiculously long. You'd have to be over 6 foot for them to fit, but I need a 33/34in leg, otherwise they're just too short.
I don't know what market research their NPD team have done to justify the change, but they're failing a huge part of their loyal customer base.
Returned naturally. Ended up buying a pair from Matalan for £22 that do the job just as well and are the correct length.